Medium Campaign Head

Summary

‍We are seeking a content-savvy and strategic Medium Campaign Head to lead our publishing efforts on Medium.com. This role is responsible for overseeing article creation, contributor coordination, content performance, and overall strategy to ensure that our Medium presence drives brand awareness, authority, and engagement with our target audience.

Key Responsibilities:
Develop and manage the content strategy for Medium, aligning articles with brand voice, campaign goals, and audience needs.

Oversee a team of writers and collaborators, providing editorial guidance, feedback, and publishing support.

Ensure all published content meets quality standards, SEO best practices, and platform guidelines.

Track article performance using Medium analytics and related tools, identifying trends and opportunities for optimization.

Maintain an editorial calendar to ensure consistent publishing and alignment with organizational initiatives.

Create and refine SOPs for writing, editing, formatting, publishing, and promoting articles on Medium.

Collaborate with marketing, SEO, and outreach teams to amplify published content and align messaging across channels.

Qualifications:
Proven experience managing content campaigns or publications on Medium or similar platforms.

Strong editorial, writing, and content strategy skills.

Familiarity with SEO, formatting best practices, and audience engagement on Medium.

Experience leading teams or managing contributors in a content production environment.

Proficient in using analytics tools to track content performance and adjust strategies.

Background in education, digital marketing, or brand storytelling is a plus.