SEO Data Analyst

Summary

‍We are seeking a data-driven and detail-oriented SEO Department Data Analyst to support our digital visibility and growth strategy. This role is responsible for tracking SEO performance, analyzing keyword data, monitoring backlink quality, and generating actionable insights to improve our organic search presence across all platforms.

Key Responsibilities:
Collect, analyze, and interpret SEO performance data including keyword rankings, organic traffic, CTRs, bounce rates, and conversion metrics.

Monitor technical SEO indicators such as site speed, crawl errors, indexing status, and mobile responsiveness.

Track and evaluate backlinks, domain authority, and referring domains using tools like Ahrefs or SEMrush.

Develop and maintain SEO performance dashboards and reports for internal use and decision-making.

Collaborate with the content, web, and outreach teams to align strategy with data insights.

Provide monthly reports with recommendations on improving content performance, technical SEO, and backlink quality.

Assist in the creation and optimization of SOPs for SEO tracking, reporting, and goal-setting processes.

Qualifications:
Experience in SEO analysis, digital marketing analytics, or web performance tracking.

Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.

Strong skills in data visualization and spreadsheet tools (Google Sheets, Excel, Looker Studio, etc.).

Solid understanding of on-page, off-page, and technical SEO fundamentals.

Analytical thinker with attention to detail and a strong ability to translate data into strategy.

Experience in education, edtech, or mission-driven digital environments is a plus.