TikTok DM Coordinator

Summary

‍We are seeking a proactive and well-organized TikTok DM Coordinator to manage and support direct messaging activities on TikTok. This role focuses on building meaningful one-on-one connections with prospective students, influencers, and community members, while ensuring all communication aligns with our brand voice and outreach goals.

Key Responsibilities:
Manage outgoing and incoming direct messages on TikTok with professionalism, clarity, and responsiveness.

Support collaborators by providing messaging templates, reviewing message quality, and giving feedback to ensure consistency and effectiveness.

Track key performance metrics including messages sent, replies received, conversion rates, and engagement outcomes.

Maintain detailed logs of all outreach activities, response patterns, and collaborator performance.

Collaborate with the TikTok Campaign Head to ensure messaging strategies align with campaign content and broader marketing goals.

Stay informed on TikTok platform updates, messaging features, and community norms to adapt outreach efforts accordingly.

Provide recommendations to improve message strategies, enhance engagement, and drive higher-quality conversations.

Qualifications:
Experience in direct messaging, social media outreach, or digital communication—preferably on TikTok or similar platforms.

Excellent written communication skills with an engaging and brand-conscious tone.

Highly organized and detail-oriented, with the ability to manage multiple conversations and track performance data.

Familiarity with TikTok’s messaging tools, platform culture, and user engagement dynamics.

Collaborative, supportive, and motivated to help a team grow its online presence through strategic outreach.

Experience in education, digital outreach, or mission-driven campaigns is a plus.